I’m ALL in on TikTok

Trust me; I can’t believe it either.

The only things I knew (or thought I knew) before diving head first into the wild wild west of the internet were that it was an app that had spawned a couple viral tweets on Twitter and that it was a fan favorite amongst the 5-13 year-old demographic.

I had been a skeptic ever since my little brother (13 Y.O) first showed me the content that him and his friends had been cooking up along with the types of videos that were becoming wildly popular. To be entirely frank? It seemed stupid and unfunny to me.

But recently when I was listening to the one and only Gary Vaynerchuk (yes, you read that right- Gary Vee) deliver a Q & A regarding media to keep an eye on in the near future I was shocked to hear his #1 selection to start learning:


Despite all the tweets surrounding its users being {and I quote} “crackheads”, the app itself makes a whole lot of sense and it all starts with the algorithm (don’t get bogged down in that fancy word you learned half paying attention to in your high school calculus class and let me put this into layman’s terms).

Unlike the other social media apps currently available (Twitter, Instagram, LinkedIn, etc.) TikTok puts far less emphasis on followers and far more emphasis on content.

To demonstrate this, let’s take a look at my first attempt/experiment the other day:

This video got over 100 views on the app despite me having a grand total of zero followers. The reason for this is that TikTok actually gives a shit about hashtags. I threw in #work #corporate #corporatelife with no other research into the app and sure enough the video got some traction.

You might be thinking “Dude, you got a little over a hundred views on a mediocre comedy bit- relax” which is fair reasonable but I was astounded that someone just joining the app can already reach an (albeit small) audience.

I’m not saying I want to be a TikTok star or anything along the lines of that but it seems like a fantastic and free way to put yourself out there. Whether the point of putting yourself out there is to share your content tailored for the app or to promote your minuscule  tiny up and coming podcast- is up to you.

So that’s my take, I know most of you reading this are probably skeptical to say the least (which is totally understandable) but whether you want to recognize it or not TikTok is the fastest growing app in the world with now over 500 million (with a “M”) users worldwide and the other mediums are struggling to play catch up with an app that puts content over celebrity.

So channel your inner “crackhead” and hop on the bandwagon with me.





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